The 2025 Branding Year-in-Review

To offer a look back as well as a glimpse forward, we’ve gathered a number of perspectives from the design press on the logo and branding projects that engaged and literally enraged the public in the past year.

• DesignWeek’s 25 most popular design articles of 2025 can be viewed at

https://www.designweek.co.uk/the-most-read-stories-of-2025-new-work

• It’s Nice That gathered its top 25 most-popular articles of the past year, including some really memorable branding projects.

https://www.itsnicethat.com/features/review-of-the-year-2025-top-25-graphic-design-151225

• Fast Company asked seven leading designers for their votes on the most noteworthy—for better or for worse—rebrands of 2025.

https://www.fastcompany.com/91459850/7-designers-on-the-most-influential-rebrands-of-2025

• CreativeBoom says that the best rebrands of 2025 flew under the radar.

https://www.creativeboom.com/insight/these-are-the-rebrands-2025-will-be-remembered-for-and-theyre-probably-not-the-ones-you-think

• Transform readers pick their favorite rebrands of 2025. It’s an eclectic list that includes a number of less-famous projects.

https://www.transformmagazine.net/articles/2025/transform-readers-rebrand-of-the-year-2025

• CreativeBloq notes how increasing cultural polarization has made 2025 the most contentious year yet for rebranding.

https://www.creativebloq.com/design/branding/this-was-brandings-most-dangerous-year-yet