Now InterBrand, working with Smith & Western, has created a sonic logo that contains the minimalism, luxury, and speed attributes that are connected to the brand.

You can hear the new sonic identity at

Sixiéme Son is a sonic branding and sound production agency that has created more than 450 sonic identities. It recently worked with Merrell to create an award-winning sonic brand. In a Transform article, SS executives share their six-step process for mixing ambient sound, music, and voices to create a brand that sounds just right for their client.

You can hear the Merrell sonic identity at