Now InterBrand, working with Smith & Western, has created a sonic logo that contains the minimalism, luxury, and speed attributes that are connected to the brand.
You can hear the new sonic identity at
Read more at campaignbrief.com
Sixiéme Son is a sonic branding and sound production agency that has created more than 450 sonic identities. It recently worked with Merrell to create an award-winning sonic brand. In a Transform article, SS executives share their six-step process for mixing ambient sound, music, and voices to create a brand that sounds just right for their client.
Read more at transformmagazine.net
You can hear the Merrell sonic identity at