Rocket Companies has grown quickly since its founding as Rock Financial 40 years ago. Today, the company houses 12 separate businesses that provide end-to-end aid in the home-buying process, including mortgage; home sale and search; personal finance; and sales, technology, and marketing services.
Design firm Otherwise created Rocket’s most recent rebrand, building on the organization’s preexisting “halo mark,” a design that is meant to suggest shelter and protection. The new design has been redrawn to suggest an R shape. The halo has been removed from the wordmark, and the typeface and logo are bolder and have a more solid presentation.
From the Otherwise website: “The updated Rocket wordmark has been redrawn to be softer and more approachable. The design brings a new level craftsmanship to the name, moving away from block capitals to title case.”
