For many consumers, the name “Campbell’s” is naturally followed by the word “soup.” That very solid connection has been built since 1922. Now, The Campbell Soup Company, which today produces many other products apart from soup, is changing its name to The Campbell Company in keeping with its expanded scope and mission.
We covered Pepsico’s new identity for 7UP in early 2023. Here’s an update on how the new brand is being played out in packaging and in different languages.
Read more at design.pepsico.com
More of a brand extension than a rebrand are these JELLO-mold-like inflatable chairs available in lemon, lime, strawberry, and orange. Parent company Kraft-Heinz even included a JELL-O snack cup holder for your convenience.
