• Two-hundred-year-old Gettysburg College has introduced a brand refresh that includes a new wordmark, a G monogram, and an “athletic G.”
The wordmark gives both halves of the wordmark equal weight, according to the school’s website. “The timeless design, featuring clean and elegant typography, pays homage to our hallmark liberal arts and sciences education through its traditional serif forms.” The standalone G mark is a clear extension of the wordmark.
The athletic G is blocky and modern, distinctly different than the finely-serifed monogram G, but the orange/blue color split used throughout the system is continued here, slicing diagonally through the letter.
• St John’s College at Cambridge is 500 years old. Design firm SomeOne tackled the job of helping new students understand how they can find their place and flourish at such a dense, historical institution.
Based on the theme of “Home of the Big Ideas,” SomeOne’s new branding was inspired by the college’s square courtyards, where people and ideas have met for centuries. From the design firm’s website: “The Court Grid frames and highlights current students, their experiences, ideas, and reasons to consider St John’s as a place of study. It works as an animated opener for conversations in all subjects connected by a single ‘expansive’ animated theme.”
The designers also simplified the college’s historic crest and made it part of the new SJC monogram. The monogram itself serves as a frame which can highlight photos or messaging.
