UK-based charity Social Mobility Foundation helps young people from low-income backgrounds to improve their social mobility and access to top universities and professions. It was the beneficiary of an award-winning rebranding in 2019 by Jones Knowles Ritchie, and to increase its visibility in a crowded charity market, it now has a brand update by Revolt London.
Revolt used the strongest elements from the core and sub-brand—specifically, the energetic pink color and the short, straight line used to stand in for an ascending letter “o” in the JKR design—and turned them into a new icon, a carat or arrowhead. From the Revolt website: “The key element was a new navigational mark—a directional mark that reflects the many ways young people navigate their lives. Whether used to frame photography, animate content, or guide layout, it became a distinctive symbol of purpose and movement.”
