As we get ready to launch the biggest book we’ve ever had, LogoLounge Book 10, we offer you some sweet sneak peeks to give you a taste of what’s to come.
This week, we present Bill Gardner’s introduction page! In his introduction, Bill explains why this tenth installment marks a significant milestone in the history of the best-selling LogoLounge series. So, sit back and read on, Loungers. And get excited for Book 10, coming to you October 20!
In the grand family of identity designers, we tend to look for symbolism in places that others would never consider. We have learned how to squeeze iconic significance from the most mundane set of ingredients. A clever designer can take a modest client or idea and visually elevate them to the glossy key to the survival of mankind. An event of little consequence can assume a once-in-a-lifetime mantle with just the right aesthetic make-up. It’s because we are just that crafty that sometimes we’re a bit jaded by authentic achievement.
This LogoLounge book marks the TENTH volume in this best-selling series on logo design. Who could have imagined at the publication of book one 15 years ago that the design community would embrace the LogoLounge website and concept such that we could celebrate this milestone? Since its inception, books in this series have been republished and sold in more than a dozen languages and purchased by seasoned and aspiring designers and consumers alike in astonishing numbers.
For this volume alone, more than 37,000 logos were submitted for judging, making this the single largest design competition of its kind. Thousands of members uploading more than a quarter million logos from more than 125 countries internationally have made LogoLounge.com the most comprehensive, highly search-able, real-time compendium of great logo design on the planet.
Volume 10 marks another unique first with our commitment to distribute digital editions in addition to print. As designer habits change, so does the preferred media, and e-book distribution allows this title to reach thousands of readers that may never pick it up in print.
Get ready to review 2,500 incredible identities! LogoLounge books have always been filled with a highly curated, exceptional collection of 2,000 logos. And though that makes it the largest collection on the market, it often left some truly amazing work on the cutting room floor. Our record number of submissions made it an easy decision to change things up for our tenth volume with even more logos. We also upped our number of judges from 8 to 10, and their choices and stellar talent have selected some of the most exceptional works we have ever published.
We’ve even upped the ante this year in the case studies from a few of the top contenders, allowing you to truly draw back the curtain and watch the magic of the creative process at work. We’ve included a closer look at the designers and their processes, so that you can discover each logo’s unique story.
Paramount in this volume is the outstanding design of the 1,545 designers and firms that made it through the rigorous selection process, earning the right for inclusion. No other publication more meticulously documents the state of our profession, with quintessential marks forming the foundations for brands around the world.
No small thing, this TEN. Our thanks to LogoLounge members, fans and supporters whose efforts give this designer no heartburn when symbolically praising our industry’s work with glossy superlatives.
–Bill Gardner, LogoLounge Founder and President