NASA has had a bit of an unintentional split identity since 1974 when design firm Danne & Blackburn proposed the agency’s now-famous worm logo to replace NASA’s retro meatball logo. But the replacement wasn’t absolute. In fact, in 1992, a NASA administrator brought the meatball back. But the worm refuses to go away, at least in the mind of the public.
The NASA project was one of the first that really riled up public opinion on identity and logo redesigns. Read a short history at
The letter Z has been broadly co-opted by the Russian government as a symbol of national identity and unity. More narrowly, Z has become a symbol used by anyone who supports the war against Ukraine.
At the same time, corporations that use the letter Z as part of their identities are quickly backing away from the character. Read more about how quickly the meaning of a symbol can change at