• The Catholic Church has a divisive new mascot named Luce. Her name translates to “light” in Italian, but detractors are not taking the idea of a Catholic mascot lightly. On the other side are the younger church members who were raised on anime and who almost instantly adopted the little traveler.
• NOT Wieden+Kennedy’s branding update for Upwork, a freelance talent platform, shows how baking motion into a brand during its creation is far more successful than simply sistering it in later. The identity’s sleek, minimal identity and clear grid system provides “a constant sense of forward momentum and growth.”
