• At its height, Blockbuster boasted 9,000 stores worldwide. As of 2019, only one still remained open, in Bend, Oregon. Ad agency Atlantic New York created a new YouTube ad for the surviving store that proclaims, “One way or another, we’ll still be here.” The ad’s visuals show how Blockbuster’s ubiquitous ticket-shaped signs, over time, have been repurposed for new businesses. (Photo from Atlantic New York.)
• Mineral is an AI company that was founded in 2017 within X, Alphabet’s “moonshot factory.” Its ambitious mission is to reimagine food production by turning a world’s worth of agricultural data into insights.
In 2023, it became a stand-alone organization that has grown and thrived with the help of an “end-to-end” identity created by Prophet. See how the system has played out today at https://mineral.ai/. The original case study is at:
