Antwerp photo museum Femu has a new visual identity by Mutant that works hard to avoid preconceived references about photography. Sliced or perhaps shattered, the new logo visually represents the destruction of old expectations.

If you find yourself struggling with how to deal with the ever-increasing channels that must be used to express new visual identities, you are definitely not alone. In this interview, Hugo Timm, senior creative director at Frontify, offers simple ideas for how to handle the “touchpoint explosion.”