• Luxury branding holds a unique identity niche. Nicola Dietmann, creative director at Chorus, explains how her agency created branding for three very different luxury brands: Emello, Kiki McDonough and Montblanc.
“It is easy to make something loud. It is far harder to create something that endures,” she writes.
• Normally, there’s almost nothing more branded than a McDonald’s Happy Meal box. But for a limited time in Ireland and the UK, the fast-food giant is offering almost completely blank boxes. The “Draw How You Feel” Happy Meal encourages children to draw out their emotions and thoughts. The effort is part of a partnership with BBC’s Children in Need, an organization that helps families talk about mental health.
