• Another thought-provoking hypothetical rebrand has been released from Design for Better, VSA Partner’s experimental test kitchen, this time for sustainable cleaning product company Seventh Generation. This time the designers asked the question, “What if sustainable cleaning felt like the strongest choice, not just the kindest?”
The result is not based on the soft colors and natural imagery that is typical for the product category: instead, the designers used bold minimalism that suggests “clean” and “powerful”.
• Founded in 2000, the Royal Drawing School is one of the only institutions in the world that is dedicated to the practice and instruction of observational drawing. To honor the event of its 25th anniversary, Pentagram created a new logo and identity for the school.
RDS students create drawings as well as paintings, prints, and sculpture, so the new identity had to breathe comfortably alongside all sorts of art. The designers began by hand-drawing sans-serif letterforms, gradually expanding their shapes until they created open, friendly letters with “subtle pinches at junctions and flared stroke terminals that give the forms a painterly quality,” according to the Pentagram website.
