• Each year, 100 Archive selects 100 exceptional examples of design created by creatives based in Ireland or Irish designers working abroad. The 2024 list has been released, and it contains a healthy selection of identity work. All 100 can be viewed at
• Jamie Watson, associate strategy director at Taxi Studio, dissects what an effective brand strategy should do, how to implement one, and how Ai will affect such strategizing in the future.
“Start off with the brief itself. Work out what a client actually wants to achieve. Are they briefing you with something that is a problem that they have within business that they want the brand strategy and creativity to help resolve, or are they asking you to create something for them?” Watson writes in a Creative Bloq article.