• Retaining heritage in a rebrand is always a challenge, but it’s well worth the work. This brief PRINT article explains why: “The brands that do this best understand their legacy not as a set of restrictions but as a creative springboard. They know that tapping into history doesn’t mean being trapped by it. It’s about amplifying what’s always been there and reimagining it for the road ahead.”
• Michael Bierut has stepped down as a partner of Pentagram to make room for a new generation of designers. He will continue as strategist-at-large for the firm. Bierut has created a new model for retiring designers to continue meaningful participation with Pentagram without having to lead a creative team.