• Boston Legacy FC, the NWSL expansion franchise formerly known as BOS Nation FC, is trying to rebuild trust with fans by relaunching a new brand identity after a releasing wildly unpopular branding late last year. From a Forbes article: “[The team] faced its first setback in October 2024 after unveiling its original name—an anagram for ‘Bostonian’—and a questionable accompanying marketing campaign titled ‘Too Many Balls,’ that many deemed offensive.”
• Jones Knowles Ritchie’s executive creative directors Stuart Radford and Ricardo Bezerra explain how to future-proof a brand, as well as what skills designers will need to be considered “super-creatives”.