• Oat Studio shares a case study on how acting as an ongoing brand steward for a client not only helps maintain an identity’s health but also creates an ongoing income and relationship stream.
https://www.designweek.co.uk/oat-studio-returns-to-rebrand-eatery-ten-years-later
• DesignWeek shares seven possible kneejerk reactions to rebrand announcements. It’s an amusing but painfully accurate list.
https://www.designweek.co.uk/the-seven-reactions-to-every-major-rebrand
