At nearly 160 years old, Publishers Weekly and its logo/badge have been updated a number of times over the years, including once by famed designer and illustrator George Maas. In 2024, designer Heather Haggerty was brought in to remake the publication yet again. Her goal was to create an identity that was “bookish but not old.”

Haggerty brought in type designer Tal Leming to tackle the logo/badge.

Leming brought back a fleuron that had been used as part of the identity until a 1978 redesign, but gave the mark a 21st-century wash. He balanced the curvy design with extremely sharp-serifed letterforms to create a classic but modern design that clearly springs from the magazine’s history.

See a range of logo trials for the project at