Even people with no knowledge of architecture recognize the name Frank Lloyd Wright. Considered one of greatest American architects, Wright created more than 1,100 highly distinctive structures that continue to inspire and influence people today. But over time, more than 15 percent of his creations have been lost to decay or destruction. In the 1980s, the Frank Lloyd Wright Building Conservancy was born with the goal of protecting the remaining structures.
Order used the red tile square that marks all Wright designs as a base shape in the new brand toolkit. Placed in a grid—essentially, a collection of squares—the single, open square represents that tile but also symbolizes how the loss of even one building affects the whole collection. Overlaid on photos of Wright designs, the missing square provides a window through which his work can be viewed.
Wright’s preference for using a typewriter version of Vogue Intertype inspired the creation of a new brand face called Reply “which references this pivotal phase in the development of modern American design,” according to the Order website.
