Muse Group creates popular music apps and content, including Hal Leonard, Ultimate Guitar, MuseScore, Audacity, and more. It provides learning tools, music catalogs, and free open-source software to musicians and educators. But as a global leader in music technology with more than 400 million users, it didn’t have a cohesive parent identity that could house all of the products it offers.
Design firm Collins “helped Muse reposition itself as a Creative Fluency Company—a brand dedicated to helping anyone reach a state where musical expression becomes second nature,” according to the Collins’ website.
The new Muse Group M logo is built from pieces of logos that Collins also created for each of the company’s sub-brands. The static branding is beautiful, energetic, and colorful. But music brings the identity to life. From the Muse website: “We found a sweet spot where art and music meet, just as Kandinsky would paint to music, all creative endeavors are linked together by the creative drive inside us all. Visualizing this through vibrations, waves, and spectrograms creates the perfect metaphor for creativity in Muse’s very own musical language. A major part of this rebrand will be to explore the relationship between the visual and the sonic, creating design that reacts to music in many different ways.”
