Branding agency Center started working with United Sodas of America in 2018 and created the brand’s colorful, bold identity. Recently, Center founder Alex Center explains in a PRINT article how his firm has subtly evolved the original identity today.
From the article: “… this wasn’t a rebrand to me—it was an optimization of the existing brand. Think of it like a software update: Apple constantly updates its operating system to enhance performance, and I believe all brands should do the same to improve and evolve. The focus wasn’t on change for the sake of change but rather on optimizing the brand to make it easier for people to find and more recognizable to consumers.” Read more about the project at
In June 2024, the NCAA agreed to allow sponsor logos to be placed on college football field’s alongside team logos. Such ads have long been allowed at bowl games, but more widespread use is just getting started.
The move is clearly driven by schools’ desire/need to rake in more revenue, but both advertisers and colleges hope to benefit from the glow of each other’s reputations. Read more about the potential perks and pitfalls of the plan at