The Offf Festival, Barcelona’s annual creative festival, has a new identity for its 25th event, created by Collins. The new branding was inspired by the concept of “Centre Offf Gravity”.
From a Creative Review article: “The festival’s name appears to have a gravitational pull, causing text boxes to stick to it. Meanwhile the bars of the ‘f’ in the festival’s name are merged into a long, uninterrupted line, nodding to the appearance of a magnet. The concept comes to life in motion, where the festival’s name floats across the graphic and the boxes follow it.”
