The brand’s flavors are imaginative and evocative. To express the flavors in the visual identity and further spark the consumer’s imagination, the Bravo design team worked AI-generated landscapes into product packaging.
“Fast-fine” delivery service Wonder, which home-delivers food from 30 celebrated restaurants in the New York City and New Jersey area, has a new identity created by design firm Mrs&Mr.
The new wordmark’s lettering leans into a long tradition of restaurants using script faces in their identities. The brand’s dark green color was selected to not clash with the 30 other brands it delivers.
“We created a system that lives up to the brand’s name to create a feeling of unexpected surprise and delight in a category that underwhelms and underdelivers,” explains Mrs&Mr founder Kate Wadia.
NYC bagel brand H&H is going national, so it called in design firm High Tide to revamp its identity, which, unfortunately, has been often imitated by competitors. In order to create a more ownable identity, the designers created a new logo with custom lettering that retained the original logo’s personality.
The type suite includes the logo’s sans serif as well as a serifed face and a modern script that elegantly recalls the previous H&H logo.