The 96-year-old magazine Newsweek has been subtly rebranded by design firm 2×4. The publication is just part of a news-reporting company that also includes a dozen other digital and print platforms. The new design is meant to unite all of the family members.
The focus of the redesign is on sharper, more immediate delivery of editorial, photography, illustration, and data. The core of the color palette is Newsweek Red and high-contrast black and white. Typography has also been streamlined for better immediacy, as is evident in the Newsweek wordmark: letterforms are slimmed down, such as the crossbar in the letter N and the backs of the three lowercase e’s.
The Newsweek icon has also been reworked. To illustrate the company’s new tagline, “A World Drawn Closer,” the new icon shows the initial N breaking out of the top right corner of a bounding box, suggesting openness as well as upward and forward movement.
