• Underline Studio has created a new identity for the Toronto Symphony that was designed to help Toronto citizens connect with the powerful, emotional experience of orchestral music.
From the Underline website: “The updated brand introduces an elegant yet bold visual identity that reflects the TSO’s commitment to enriching lives through music that moves people. At its core is a new logo that expresses movement and connectivity through an animated ‘S’ in ‘symphony,’ which dynamically responds to the music being played. Supporting the logo is a graphic system of abstract musical forms, developed as a symbolic expression of the brand’s essence—music as emotion, storytelling, and connection.”
https://underlinestudio.com/works/toronto-symphony-orchestra/
• The Welsh National Opera has a new identity for its 80th anniversary, thanks to Welsh design studio Bwtîc.
The project brief dictated that the client should appear contemporary, progressive, and absolutely Welsh. For Bwtîc designers, this meant including the Welsh language.
The new identity “is bilingual, with both English and Welsh text running parallel to each other in a vertical form,” according to a Creative Review article. “‘In our new logotype, it is the eye of the reader that finds their own language first,’ writes [creative director Paul] Thomas.”
https://www.creativereview.co.uk/welsh-national-opera-rebrand