Here at LogoLounge, we’ve spent the past few weeks introducing the incredible panel for LogoLounge Book 15! Let us introduce you to:
We are honored to announce Paula Scher as our jury chair!
A principal at @pentagramdesign‘s New York office since 1991, Scher is one of the most influential designers of our time, renowned for her mastery of typography, bold visual storytelling, and ability to transform brands into cultural landmarks. Her impact can be seen in some of the world’s most recognizable identities, including The Public Theater, the Museum of Modern Art, the High Line, the Metropolitan Opera, Tiffany & Co., Citibank, and Microsoft.
Over the course of her career, Scher has received hundreds of industry honors, including the National Design Award for Communication Design, an Art Directors Club Hall of Fame induction, the Type Directors Club Medal, and the Royal Designer for Industry (RDI) title in the UK. Her work is held in the permanent collections of the Museum of Modern Art, the Cooper Hewitt National Design Museum, and the Victoria and Albert Museum, among others.
Featured in the acclaimed Netflix documentary series “Abstract: The Art of Design,” Scher offers rare insights into the creative process, emphasizing the power of intuition and experimentation.
Meet Jacob Cass (@justcreative), a renowned brand strategist, designer, and founder of JUST Creative, a branding and design consultancy that helps businesses grow through strategy-led design.
With a background spanning over a decade, Jacob has worked with global brands including Nike, Disney, Red Bull, and San Francisco Giants and has built his own branding course and podcast!
Founder of Brand Builders Summit, Jacob has an impressive resume—judging international design competitions, speaking at Adobe Live and TEDx, sharing his insights through workshops, podcasts, and his widely-followed design blog.
Meet Scott Fuller (@studiotemporary)! Scott is a force in branding, identity, and illustration—and a decorated LogoLounge user!
With over 16 years of experience, Scott has built a reputation for bold, impactful design, working with brands like Coca-Cola, Chick-fil-A, the Atlanta Braves, Phish, and more.
As the founder of The Studio Temporary, he has spent years crafting memorable designs across logos, packaging, apparel, signage, and more.
Beyond client work, Scott is an engaging speaker, having taken the stage at Creative South, AIGA events, and TopCon, even hosting his own logo design workshop!
Meet @ilanagriffo and @katiemadethat, the powerhouse duo powering @Goodtype since 2022! From curating and amplifying the work of global creatives to hosting their virtual summit, The Kernference, Goodtype is a leading voice in the design community, aiming to continue to shape the future of type through education, community, and mentorship.
With a decade-long legacy of celebrating letterforms, Goodtype has built a thriving space for designers and typographers to share their craft. They have spoken at Adobe MAX 2024 and Creative Works in 2022, and are speaking at Creative South this year. They have also co-authored a book that will be released in 2026!
Meet Jeremy Slagle (@slagledesign), a powerhouse in branding and identity design, as well as a decorated LogoLounge user! With over 30 years of experience, Jeremy is the founder of his own studio, Slagle Design, where he’s crafted impactful brands for 15 years.
On top of being a LogoLounge multi-award winner, Jeremy has co-founded Created Conference and leads hands-on Adobe Illustrator workshops. You may have even caught him as an Adobe Live host last year!
When he’s not designing, you’ll find him on the pickleball court, as a player or founder (Unlucky Pickleball)!
We are so thrilled to spotlight Jack Chitty (@chittco), a self-taught brand designer with a passion for creative problem-solving. With over 500K followers across his platforms, Jack is known for his transparent, striking approach to branding.
Jack’s path was anything but conventional. After earning a degree in English Language & Linguistics, he pursued advertising but found it creatively unfulfilling. A life-changing brain aneurysm led him to reevaluate everything, vowing to dedicate his life to what he loved.
Now, Jack runs his own studio, collaborating with clients worldwide! Beyond client work, he shares branding insights and design strategies online, helping thousands of designers refine their craft.
We are thrilled to announce Gustavo Dao, a Venezuelan-born creative director based in NYC.
With over 20 years of experience, Gustavo’s work spans art direction, illustration, and animation, seamlessly blending craft and storytelling.
He has worked with global brands like Walmart and Impossible, while also contributing to cultural initiatives such as Red Bull Music Academy and a large-scale murals for Colossal’s NY and LA headquarters.
As a creative director at Jones Knowles Ritchie, Gustavo continues to shape bold, impactful brand identities that resonate worldwide.
We are honored to spotlight @billskenney, co-founder and CEO of @focuslabllc, a globally recognized B2B branding agency. With over 15 years of experience, Bill has helped shape over 600 company identities, including Marketo, Salesloft, Zuora, Outreach, LaunchDarkly, and Braze. He has also written an Amazon bestselling book, Conquer your Rebrand!
Raised on Martha’s Vineyard, Bill developed a strong work ethic and love for the outdoors, which continue to influence him today. Now based in New Jersey with his wife and son, he spends his free time running, hiking, reading, and diving into Brazilian Jiu-Jitsu, where he’s currently chasing his Blue Belt at 46.
Meet Cat How, Founder and Executive Creative Director of @how___studio, a transatlantic branding agency on a mission to liberate ideas the world deserves.
A Central Saint Martins graduate with distinction, Cat’s career spans design, journalism, and global agency work.
Cat has an impressive background, ranging from judging Design Week, Creative Review, and ADC*E Awards, speaking at BrandNew Conference 2024, UCLA, Web Summit, and All Flows Festival, and mentoring through D&AD Shift and Women in Tech! She also leads GetEven, a female leadership mentorship program.
Last but certainly not least, we’re excited to introduce our final jury member—@markusdaum_logos!
A distinguished logo designer from Heidelberg, Markus is known for crafting bold, impactful logos that leave a lasting impression.
Educated in print and media design, he developed a deep understanding of design techniques early on. His passion for identity design led him to specialize in logos and symbols, a focus that has shaped his career and earned him global recognition.
Today, Markus collaborates with clients worldwide, from startups to leading international design agencies. His work has been featured in numerous publications, including LogoLounge Book 12, 13, and 14. He is also the author of the book Logos and Symbols!
That’s a wrap on our Book 15 jury lineup!
We’re incredibly grateful to this group of creative leaders for lending their time, talent, and sharp eyes to the selection process. Each juror brings something uniquely valuable to the table, and we couldn’t be more excited!
Whether your logo is already out in the world or still tucked away in a folder, we want to see it. Submit your work by April 11, 2025, and it could be reviewed by this stellar panel and featured in LogoLounge Book 15 alongside the best identity design from around the globe.
Let your work be seen! → logolounge.com/compete