Kodak may have chosen the wrong mountain to defend years back, deciding to side with film- and not digital-photography. But the flagging company’s brand has found new life overseas where the emotional pull of actual photographs has generated an entirely unexpected new line of commerce.
From a New York Times article: “The company’s logo is being slapped on lifestyle items like apparel, luggage, eyewear and paint; on hardware like solar panels, flashlights and power generators; and on audiovisual equipment like televisions, voice recorders and binoculars.”
In South Korea alone, there are 123 brick-and-mortar stores that sell Kodak-branded merchandise.
