Cornelius the cockerel, Kellogg’s long-time mascot, has come to life in a new campaign created by Leo Burnett. A familiar yet silent brand element since 1958, the now-AI-live and building-sized rooster struts to a hip-hop beat through a cityscape, becoming a more real participant in the mornings of cereal consumers. Cornelius will be introduced in the UK over the next three months through TV, digital, retail, and in-store channels with the new strapline, “See you in the morning.”
“Breakfast is deeply personal,” says Jenn Carkner, vice-president of Kellogg’s Cereals. “With ‘See You in the Morning,’ we’re celebrating the unique ways everyone approaches mornings.”
You can watch the introductory commercial at https://www.youtube.com/watch?v=9TraQjzLcSE&t=10s.
