How&How’s new identity for Ideogram frames the AI tool as a creativity boost for designers, not a creativity substitute. Instead of simply spitting out AI trash, Ideogram depends on the human brain to produce outstanding results. In fact, How&How included a stylized brain as the central logo for its client.
The new logo builds off of the old one, but now, at its center, is the letter “I.” It’s clearly a monogram for the name “Ideogram,” but it also suggests that “I,” a human being, am behind the creative and moral decisions that are made for every project.
When set in motion, the new logo sparks the imagination. From a Creative Review article: “Visuals appear in a constant state of motion, with particles swirling and synapses firing around the central cranial motif.”
https://www.creativereview.co.uk/ideogram-brand-refresh-ai-how-and-how/