From Kallen&Co’s website: “Helsinki’s strategy hinges itself on a core vision: ‘Welcome to Your Happy Place.’ It reflects both the city’s place in the world’s happiest country and its welcoming spirit—where happiness is personal and uniquely experienced. This vision is built on key pillars that define the ‘how’ i.e. Helsinki’s unique strengths: belonging, sustainability, design, nature, innovation, and wellbeing.”
The new identity combines handwriting, photos from everyday life, warm colors, and concise copywriting that stresses the values of visiting or working in Helsinki. A stronger, secondary palette was developed expressly for business applications. The crest-like logo subtly resembles a speech bubble, presenting the city name like a statement or an answer to a question.
