Little Green Rooms is a UK-based company that designs and builds garden rooms and offices for remote workers and artisans who need to separate their work from their home space. The rooms are meant to connect the dweller with nature and thereby provide peace and greater headspace.
The company wanted to differentiate itself from other organizations that build potting sheds, exercise rooms, or entertainment areas. “Headspace Found” defined the central benefit of an LGR, and the phrase became the strapline of a new identity created by Wild People Studio.
The previous logo was updated from a somewhat wilted-looking plant shape to an uplifted, growing form. In addition, a library of icons—each of which is housed in a circle like the logo—were created to symbolize different building and design options the company offers. The color scheme was updated as well, from a kelly-green to a much more energetic dark green paired with an electric green.
