• Agency Fold7Design has crafted an identity for the Freedom Games, an event which brings people and companies together to fight against human trafficking. The new line-based system is built around the Games slogan, “Freedom is the finish line.”
• The Leukemia & Lymphoma Society has been rebranded by JKR as Blood Center United. The new wordmark pairs seamlessly with corporate sponsor wordmarks, local chapter location names, editorial copy, and the name of any variety of blood cancer. Its drop-inside-U shape easily stands alone as an icon, plus it subtly references the health of the “drops inside you.”
