• United Trust Bank’s previous logo was highly traditional: a two-dimensional U-shaped shield with an embedded T. Its new logo introduces asymmetry in the shield shape while maintaining the UT monogram.
The separate but joined pieces visually manifest the organization’s new slogan, “United, we go further.” In photos and animations, the pieces of the logo create dimension and perspective: two pieces of a shelter or passageway that offer protection and/or guidance.
• PRINT presents an interesting recap of recent financial organization rebrands meant to attract younger customers.
From the article: “These fresh brand aesthetics and marketing strategies signal that financial companies are finally catching on to what young audiences have long wanted: accessibility, straight talk, personalization, and community. By embracing the values of younger audiences, financial brands can become more like guides than institutions.”