• Just two months after its sale to Yum China Holdings and just in time for football snacking season, Pizza Hut has temporarily rebranded some locations to just plain “Hut” to mimic a common football phrase. “You can just call us HUT for the next 25 weeks,” said a spokesperson in a recent Instagram post. The alteration will remain in place from mid-September to mid-January.
https://people.com/pizza-hut-makes-a-change-to-its-name-in-time-for-football-season-hut-hut-12065427
• A&W has updated its branding by returning to colors and a logo design it used in the mid-1990s. A deep red has been added to the plan, and “nostalgia” signals like a 1960s orange mansard roof, neon, and outdoor seating have been brought back.
The 100-year-old brand wants to return to the story of its origin as a group of roadside root beer stands.
https://www.costar.com/article/1462935205/a-w-revamps-restaurants-with-nod-to-roadside-roots