• Building on the 2025 Brooklyn Film Festival’s launch theme of “Welcome to Good Screen Time,” design agency Otherwise US developed an event identity that encourages participants to put away their phone screens and fully engage in the movie screen experience at hand.
At the center of the design are squashed letterforms that, in some applications, have a slight fuzzed-out glow around them, like they are being projected on the big screen. “Our ambition was simple: take the visual noise of the scroll and flip it into something intentional,” says Javi Passerieu, president of Otherway US.
Read more at creativereview.co.uk
• Pentagram has created a new identity for the opera company, Glyndebourne, which performs in a 600-year-old English manor house that has served as a venue for almost a century. The client’s essential heritage and fan-base was in place, but the designers needed to inspire new devotees. From the Pentagram website: “Glyndebourne’s long-term ambition is to attract the next generation of curious culture seekers—including those yet to experience opera—by inspiring a love for the art form, while continuing to resonate with its loyal members and core audience “
The central characters in the resulting design are an elegant, static “GB” monogram and an extraordinary, animated wordmark that moves in response to an uplifting fragment of music. See the animation and learn more about the project at
