Hemlo Mining Company’s new logo is complex in content but straightforward in appearance. The “H” monogram is divided into seven boxes, which according to the company represent each of Hemlo’s core values: resilience, agility, performance, value creation, owner mentality, discipline, and zero harm.
The dot pattern used to form the “H” has a dual meaning. The dots can represent the ounce concept in the company’s tagline, “Earn Every Ounce.” The design was also inspired by the LED lights used in sports scoreboards. According to a company representative, “The analogy to operating like a professional sports team is that we are all focused on working together and working safely, to bring home strong production results for all of our stakeholders.”
