Landor’s Nick Cooper offers insights into why the value of the Twitter/X brand has reportedly fallen 70 percent in one year. “It can be argued that rather than changing the brand from ‘Twitter’ to ‘X’, the brand has actually changed to ‘Elon Musk,’“ Cooper notes. “For X to truly stand on its own and grow, there needs to be a separation from Elon and the brand.”
According to a Fortune magazine article, OpenAI leadership recently presented a new logo in an all-staff meeting, and said staff rejected it outright. The company’s familiar flower-like logo would be replaced with a giant, black O (not yet viewable at this writing), a symbol likely drawn from the “O” in Open. Employees seemed to feel that it could also stand for “ominous” and “Orwellian.”
Pentagram has rebranded PayPal, with the goal of making the digital pay platform feel simpler, cleaner, more modern and more optimistic. From the Pentagram website: “The system encompasses a new bespoke brand typeface, PayPal Pro, a streamlined color palette, and a motion language based on everyday payment behaviors like tapping, flipping and swiping.”
