• Design firm adam&eveDDB has rebranded water kefir product Agua de Madre. Bold, bright colors and a mix of typefaces are used on what appear to be stickers, and the stickers are overlapped and applied on packaging and in the identity to suggest fresh and youthful energy.
• Design firm Outlaw has created new branding for beer brand Peroni. The Asashi Group, which owns Peroni, wants the brand to be one of the top ten beers in the world by 2030.
Outlaw emphasized existing brand elements to create a more premium feel. The distinctive green bottle was made more “active” by removing its cap in advertising and packaging, so it appeared ready to drink. The blue ribbon used in branding for many years was freed so that it flows around branded elements, especially through on-shelf packaging.
