BritBox has updated its identity with the help of Sibling Rivalry, who built on the
streaming company’s 2025 campaign statement, “See it differently.” The design agency sought to change the notion of what “British” means in context of the brand: rather than just describing a location, it is a perspective—a unique way of looking at things.
The revised Britbox wordmark is monochromatic—no more red and blue of the
Union Jack. Instead, a light, grayed-down sky blue and dark peacock blue-green serve as the main brand colors. The lettering has also been beefed up, increasing its presence onscreen. The canted square that marks the dot on the “i” remains, reiterating the “box” in BritBox.
Sibling Rivalry also used the square box-theme as part of the identity kit. The box can be used as a framing device to isolate and overlay moments from shows, to spotlight actors, and even to hold a stacked version of Brit/Box, which easily serves as an icon for small-screen applications.
