Taking place on November 21, 2024, at 6:30 PM in Room P109 at IED Milano, this symposium will feature Bill Gardner, American designer and founder of
LogoLounge.com, as the keynote speaker. Known for his expertise in logo design and trend forecasting, Gardner will share insights from his extensive experience in the industry and highlight key trends poised to transform branding in the years ahead.


Joining Gardner are celebrated Italian designers Emanuele Basso (The6th),
Giuliano Guarini (Co-founder of the famous Caffè Design Podcast) , and BOB
Liuzzo, IED Milan Graphic Design BA Coordinator. Together, these pro-designer will discuss groundbreaking concepts, including the integration of augmented reality, nostalgic elements, and other forward-thinking design techniques that will shape visual identity in the next decade and beyond.


● DESIGN IS EXPIRED: Symposium on the Future of Brand Design
● November 21, 2024, 6:30 PM
● Room P110, IED Milan, Via Piranesi, 10.


“We’re excited to host such a dynamic panel of experts at IED Milan,” said BOB
Liuzzo, the event coordinator and design educator at IED. “This symposium is an opportunity for students, professionals, and the design community at large to engage with the future of branding and see how technology and trends will shape the industry.”


Attendees are invited to participate in a live Q&A sessions, share their
insights, and potentially have their ideas featured in Gardner’s upcoming
book. Open to the public, this event is a must-attend for anyone interested in where visual identity and branding are headed.


RSVP and More Information:
To secure a spot at this exciting event, please complete the registration form here: