In a new ad campaign titled, “Every Coca-Cola is Welcome,” shopkeepers and artists from around the world are asked to share their interpretations of the famous Coca-Cola script logo. The charming results really allow the company to flex its brand muscle: the strength of the logo does not wane no matter how it’s rendered.
The new plan brings all beverages in what was a disparate brand into a well-ordered, clearly related line. From a Creative Boom article: “The new design consciously moves away from the vertical Lucozade wordmark, rotating it to lock up and amplify the arc with a burst of bubbles.”
