• In 2024, Honda revealed two futuristic Honda 0 Series concept cars, both of which carried a very modern H-logo. This month, the car company—which has used an H-shaped logo since its founding in 1963—announced that the modernized logo would now be the company’s primary mark. This new design is actually very reminiscent of the company’s original 1963 badge.
This version has been freed from its bounding box. Its top strokes flare out and are meant to represent “two outstretched hands,” according to the company. Honda says that the updated logo represents a “second founding” for the organization as it moves into electric vehicles.
• Mazda’s badge/logo has had many different designs since the company’s founding in the 1920s. (See the full history at https://www.mazda.com/en/about/history/mark/.) The company recently updated the M-double wing design that has been in use since 1997.
The new, more rounded iteration has lost the chrome coating used in the old design: its flat, black line is much more reproducible in all—especially small—applications. The new wordmark is still elongated, but that effect is created by letterspacing, not elongated letterforms.
