The organization’s original logo was a literal monogram that wove the letters “S” and “A” together around a dot or perhaps a period, indicating a full stop. Other than the identifying initial letters, it said little about the guardian role the Society serves.
The new logo uses an apostrophe as its central concept. In the logo, two different apostrophe shapes form the letter “A” to boldly represent “Authors.” The logo also creates the image of an eye that is always watching out for members.
In other applications, the apostrophe can be reproduced in any typeface, which changes its personality but not its connection to the identity. The symbol can be super-sized to create a full-page frame or shrunk down as a phone badge or icon. It can be used in quote marks that enclose photos or words, suggesting a sense of gathering or place of safety. It can also be repeated, overlapped, and/or turned right-side-up or upside-down to create patterning, backgrounds, and illustrations.
https://societyofauthors.org/2026/07/20/the-society-of-authors-unveils-a-new-look/