Field Day is an annual electronic music festival that has presented the cutting edge of underground music since 2007. To mark the event’s 15 anniversary, the organization worked with Studio Nari to create a new identity that portrays its status as a tastemaker and festival leader, but still allows evolution for future years.
The 2025 rendition uses images of colorful butterflies and insects, each of which carries the Field Day icon. At the center of the identity is the forceful Field Day wordmark, which will remain as an unchangeable element in the identity from year to year.
From the Studio Nari website: “Our concept, Reactive Future, builds a dynamic identity that evolves each year, with the marque as its iconic foundation. For the 2025 campaign, we envisioned a surreal world beneath the festival’s surface, where the Reactive Future Bugs bring the energy of Field Day to life. These creatures embody the festival’s spirit, coexisting in an ever-shifting utopia that mirrors the fusion of music and culture.”
