Designers from Little Big Brands were inspired by visiting the garden and by being immersed in its design.
“The garden itself is incredibly lush and diverse, and the Clarkia flower grows abundantly throughout it, making it a compelling marker for the identity itself,” says Little Big Brands executive CD Richard Palmer.
A zoomed-in view of the logo brings forward negative space that creates the shape of a new bloom. The petals can also be used separately as graphics in signage or as frames. The rich pinks and purples of the Clarkia species inspired the palette for the new identity.