Scope is an organization in England and Wales that has championed the needs of disabled people for more than 70 years. Dragon Rouge has rebranded the charity after surveying approximately 1,000 disabled people to learn about their top concerns. A new brand message emerged: truths and lives amplified.
The new wordmark, set in a condensed face, Labil Grotesk, has a circle or round O at its center. This shape can be used in myriad ways—photo frame, bulls-eye, face, and more. At its core, the circle represents how disabled people are at the center of all of the charity’s efforts.
