Red Drop is a company that was founded to destigmatize menstruation. Their hygiene products are created especially for tweens and teens going through puberty. When the company decided to go national, the founders felt that the Red Drop name no longer met the company’s ambitions.
Working with marketing professionals, the company hosted internal workshops and focus groups, and it tested new name options with parents, educators, and customers. The name Scarlet emerged as the most emotionally resonant choice.
The new Scarlet branding is bolder and more colorful, exuding the confidence that the product and associated education are intended to inspire. The overall identity looks less medical and more like a fashion or beauty brand. In fact, the brand will soon be sold in the Wellness Shop at 350-plus Ulta Beauty retail stores and on ulta.com.