The Detroit Zoological Society has a newly updated brand that includes three distinct logos that represent the three groups that make up the organization.
The new Detroit Zoo logo contain a pair of windows or eyes that invite the viewer to watch or even enter the zoo experience. As any zoo is an extremely visual place, this storytelling device offers many ways to share day-to-day activity.
The Belle Isle Nature Center logo uses two leaf-inspired shapes that symbolize the connection between people and urban wildlife.
The Detroit Zoological Society umbrella logo is simpler and more straightforward, as it represents the organization that uses evidence-based research to help people, animals, and nature survive and thrive in harmony.