Unlock opportunity,” was selected to help guide Moody employees find new risk assessment solutions and create better benefits for their customers.

From the Interbrand website: “Based on the strategy, the refreshed brand experience is defined as a Bold, Clear, and Perceptive Brand, executed through a defined narrative, a distinctive tone of voice, and a new design system. Highlights include an updated logo inspired by the original Moody’s ratings manuals, an apostrophe used as an ownable graphic element, and a rich, digitally optimized Moody’s Blue.”

The apostrophe from the Moody’s name will be used by itself as well as in combination with the capital letter M as an icon and app logo. The client’s signature blue brand color has been made richer and has been optimized for better digital display.