Houghton-Mifflin Harcourt—now called HMH—is a nearly 200-year-old educational materials brand that built its name on school textbooks. But the days of boring textbooks are long gone: the company notes that the average instructor uses approximately 84 educational tools in one day of working with students.
HMH now calls itself an “adaptive learning company.” One of its previous identities was built from geometric shapes, and Lippincott—the firm who created the company’s new identity—decided to adapt that concept. The new design is centered on three warmly colored discs that can move into many different configurations, symbolizing the nature of educational methods today and the myriad modern needs of students.
